Zwilling J.A. Henckels selects Bullfrog and Baum as AOR

NEW YORK: Zwilling J.A. Henckels, a German based manufacturer of premium cutlery products, chose Bullfrog and Baum as AOR for the US subsidiary. Bullfrog & Baum will be responsible for media relations, strategy and consumer programming for the company's three US brands-Zwilling J.A. Henckels, Staub, and Demeyere. The agency will also help with the launch of a new cutlery tool this fall.

NEW YORK: Zwilling J.A. Henckels, a German based manufacturer of premium cutlery products, chose Bullfrog and Baum as AOR for the US subsidiary. Bullfrog & Baum will be responsible for media relations, strategy and consumer programming for the company's three US brands-Zwilling J.A. Henckels, Staub, and Demeyere. The agency will also help with the launch of a new cutlery tool this fall.

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