Gay and lesbian consumers more likely to stay on top of trends

WASHINGTON: Almost half (48%) of gay and lesbian consumers like to follow the latest styles and trends, according to a new online study from Harris Interactive and Witeck-Combs Communications, compared to 38% of heterosexual adults. This is up from January 2007 when a similar study found that 38% of gay and lesbian adults said they like to keep up with trends. Along the same lines, 45% of gay and lesbian adults tend to upgrade to the latest model of a product, compared to 33% of heterosexual adults. "The LGBT community has long been known not just for trend spotting but also trend setting," said Wes Combs, President of Witeck-Combs Communications, in a statement. "They are very savvy consumers and often motivated to spend a little extra on new products and upgrades."

WASHINGTON: Almost half (48%) of gay and lesbian consumers like to follow the latest styles and trends, according to a new online study from Harris Interactive and Witeck-Combs Communications, compared to 38% of heterosexual adults. This is up from January 2007 when a similar study found that 38% of gay and lesbian adults said they like to keep up with trends. Along the same lines, 45% of gay and lesbian adults tend to upgrade to the latest model of a product, compared to 33% of heterosexual adults. "The LGBT community has long been known not just for trend spotting but also trend setting," said Wes Combs, President of Witeck-Combs Communications, in a statement. "They are very savvy consumers and often motivated to spend a little extra on new products and upgrades."

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