Alex Rodriguez hired the William Morris agency, a California-based talent rep company to improve his off-field profile and boost sponsorship income, reports Bloomberg. Bloomberg highlights Rodriguez's high-profile divorce and quotes David Carter, executive director of the Sports Business Institute at the University of Southern California, as saying, “A-Rod needs a steady hand to manage all aspects of how he is positioned within and beyond baseball.”
According to the Wall Street Journal, the deal reflects athletes' growing attempts to turn themselves into enduring brand names for corporate sponsorships and employment contracts. The Journal adds that the agency signing also indicates Rodriguez's attempt to repair his reputation after working on the controversial contract deal with agent Scott Boras. However, he will still work with Boras on baseball-related negotiations.
Sen. Jim Webb, who eariler took his name out of Obama's VP running, said that being part of the administration would prohibit him from talking openly about issues.
CBS catches Tricia Walsh-Smith, the British playright who had complained about her marriage on YouTube, dancing around after losing her divorce battle with Philip Smith.
Anchors at Las Vegas Fox affiliate KVVU exert skepticism about new product placement arrangements.
Having received final approval to launch FiOS TV service in New York, Verizon provokes Time Warner Cable into increasing its competitive strategy and focusing on customer service.
An Islamic subway ad featuring Imam Siraj Wahhaj, an Islam whom Federal officials have linked to acts of terrorism, causes a stir.