This popular online series is a boost for Whedon's brand, drawing praise from blogs and fans. The Web site even crashed under the amount of viewers on July 15. But it is a reversal of usual entertainment online fare, choosing to start online and make its way to DVD. Whedon is currently working on the January 2009 debut of his upcoming TV series on Fox, Dollhouse, starring Eliza Dushku.
Also hot online:
Late Night with Jimmy Fallon will debut material online prior to the show's spring debut.
Ben Stiller pokes fun at Tom Cruise's Web site with TuggSpeedman.com, which is promoting the upcoming movie Tropic Thunder.
The Electric Sheep Company, a virtual world technology company, will create a standalone Web-based virtual world for the Showtime series The L Word.
MTV is going back to the music, introducing an online music guide, MTV's SoundTrack, with information about songs featured on MTV channels.
HBO continues to bring its True Blood series online, this time via YouTube videos.