NEW YORK: Mid-year financial results for Makovsky & Company show a 22% increase from the same period last year, putting the firm on track to reach $11 million in revenues for the year, the company reported.
During the first six months of the year, the firm added 13 new clients to its roster, including Quest Diagnostics and AXA Rosenberg. Ken Makovsky, agency president, also attributes the success of the first half of 2008 to client retention, which he said is at 80%, the expansion of existing business, and the business developed during the latter part of 2007.
“[We had] a lot of client wins in the latter quarter of the , which spilled over into the current year,” he said.
Makovsky says the firm has reached about $5.5 million in revenues, about halfway to the full-year goal.
Strong practice areas for the firm include financial, technology (where it has secured three new clients), healthcare, and the firm's newest practice area, branding and visual communications, which has a Web focus.
“We have been communicating to clients that if they're going to get their message and their brand right… it must be properly defined across all communications,” said Makovsky. “Step one is via the Internet, and it has to be transferred into any other medium we use.”