Having worked with organizations including the National Kidney Foundation and the Hackensack University Medical Center, Curatola has plenty of experience working as a spokesperson and said that he, along with his Sopranos friends, can really do a lot to support a cause, from simple appearances and photo ops, to being auctioned off. More information from the event, including a photo and some soundbites from Curatola, after the jump.
"Mainly, it's our presence that generates a lot of awareness," he said, mentioning that the cast of The Sopranos is very close and often attends events together. "What you need is people with a high enough 'recognizability' quotient to drive it through. I'm able to say things and people say, 'Oh, you're that guy. Let's hear what he has to say.'"
Curatola briefly discussed product placement in shows, saying that some companies were reluctant to be featured in a mob-related series.
Gil Pagovich of the Planned Television Arts Entertainment division of Ruder Finn came up with the idea for the informal meet-and-greet discussion, as he has ties to the actor.
"Gil frequently brainstorms informally with our healthcare practice leaders, and he suggested this informal and unorthodox meeting as an innovative way for our healthcare and corporate communications teams to explore the celebrity point of view," said Susan (Hirsch) Goldstein MD of the global healthcare practice for Ruder Finn.
Some soundbites from Curatola:
"Bon Jovi offered to build David Chase a house" for a chance to guest star on The Sopranos.
"I didn't want to audition for The Sopranos."
"I hate New York City – I just don't do well here!"
Vincent Curatola with PRWeek entertainment reporter Kimberly Maul
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