Complaints cause Nike to remove shoe ads

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Nike has decided to drop some of its basketball-shoe ads after complaints that it was offensive and insensitive to gay men and black people, according to The Wall Street Journal.

The ads were to promote a new line of shoes, called Hyperdunk, which were part of Nike's Olympics marketing pitch. They featured two unidentified male basketball players, and as one flew up to the net for a slam-dunk, the other was left below, his face smashed into his opponent's groin.

The ad appeared in Philadelphia, Atlanta, and New York, and was subtitled with slogans like "That Ain't Right" and "Isn't That Cute," The Journal reported.

On Friday, Nike said in a statement that it "has a long history of supporting athletes regardless of their sexual orientation" and would drop the ad, which "is based purely upon a common insight from within the game of basketball – the athletic feat of dunking on the opposition, and is not intended to be offensive."


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