WWD 100

July 30, 2008 by Alexandra Bruell

Women's Wear Daily released its 11th annual consumer brand-awareness survey, The WWD 100. What struck me was the year's significant number of Web site launches/updates and store...

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Women's Wear Daily released its 11th annual consumer brand-awareness survey, The WWD 100. What struck me was the year's significant number of Web site launches/updates and store openings, and brands' investment in marketing beyond advertising.

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