Beijing games might mark the last of major Olympic sponsorships

Olympic sponsors consider ROI, Times Magazine investigates Web site trolling, McCain and Obama trade barbs, and more

With the opening ceremonies of the 2008 Olympic Games in Beijing only a week away, BusinessWeek reports that the event could be the last hurrah of major sponsorship deals, as only eight of the games' 12 global sponsors have signed on for the 2010 winter games in Vancouver and the 2012 summer games in London.

“It's just not the best way for us to spend out money,” says Antonio Perez, CEO of Eastman Kodak, a longtime Olympic supporter.

Meanwhile, the Chinese government has opened access to a number of Web sites, including those of Amnesty International, a Hong Kong newspaper, and the Chinese version of Wikipedia, that were previously blocked to journalists.

Fearing censorship, NBC News officials will try to get around Big Brother by working out of the Beijing International Convention Center instead of the areas where most journalists are setting up shop. Also, CNN has an “unexpected staffing shortage,” in Beijing, according to TVNewser.


The August 3 New York Times Magazine will take a look at Web site trolls, describing them as “part of a growing Internet subculture with a fluid morality and a disdain for pretty much everyone else online.”

Wal-Mart reportedly warns its managers that workers will easily unionize if the Democrats win in November's elections.

NBC News signs Luke Russert to cover youth issues at this summer's Democratic and Republican conventions.

The McCain camp adjusts its messaging to accuse Sen. Barack Obama of playing the race card after Obama warned supporters that McCain surrogates would say the Illinois senator “doesn't look like all those other presidents on the dollar bills.”

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