Ericho Inside offers PR services for ad agency clients

NEW YORK: PR agency Ericho Communications joined with DiMassimo Goldstein (DIGO) Advertising to introduce Ericho Inside, a full-service PR program, effective August 1. DIGO clients can access a range of PR services, including strategic PR counsel, crisis communications, media training press materials, and media plans, through Ericho Inside. Ericho's founder and president, Eric Yaverbaum, and DIGO CEO, Mark DiMassimo, have worked together on several campaigns, including creating a brand for tap water: Tappening.

NEW YORK: PR agency Ericho Communications joined with DiMassimo Goldstein (DIGO) Advertising to introduce Ericho Inside, a full-service PR program, effective August 1. DIGO clients can access a range of PR services, including strategic PR counsel, crisis communications, media training press materials, and media plans, through Ericho Inside. Ericho's founder and president, Eric Yaverbaum, and DIGO CEO, Mark DiMassimo, have worked together on several campaigns, including creating a brand for tap water: Tappening.

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