Rebecca Fox is a journalist covering journalists in the rapidly changing New York media world. She chats with PRWeek about traditional media outlets going online and other trends she sees working as managing editor at Mediabistro.com and its blog, FishbowlNY.
PRWeek: How did you get involved in both Mediabistro.com and FishbowlNY? Where were you before that?
Rebecca L. Fox: I had Mediabistro.com on my mind for a long time before working here. When I was at graduate school for journalism at NYU, I focused on media on media and wound up doing the bulk of my work on business stories about the media. Immediately after I graduated, I was very aware of Mediabistro.com being a great destination for me professionally, however they didn't have any openings at the time so I wound up taking a job as a Web and copy editor at a trade magazine called National Jeweler….I came in as features editor in May of 2006, so I've now been at Mediabistro.com for two years.
PRWeek: What do you think is the most important part of being a media person yourself and then covering media? Is it that you have to be a media buff?
Fox: I think being a media buff is really the best thing you can have going for you. I've always had a really voracious appetite for all kinds of media since I've been very, very young, and I don't get tired of it; I don't burn out and I find the minutiae very interesting. Therefore, I'm thinking about it constantly, not because I have to but because I want to.
PRWeek: What are the tips you could give a PR professional to pitch you?
Fox: I think at the risk of sounding a very familiar request, like many editors, I think the best thing a PR person can do to approach me in way that makes me want to work with them is to be very cogniscent of the type of content we have. I receive so many pitchers that are so far from what Mediabistro.com tends to cover. A pretty cursory look around the site and blogs can tell you quickly that I'm not typically covering herbal teas…or new toys being released.
Name: Rebecca L. Fox
Title: Managing editor
Outlets: Mediabistro.com and FishbowlNY
Preferred contact method: Rebecca@mediabistro.com