Information overload for Canadian execs

MONTREAL, CANADA: A majority of executives (59%) in Quebec are overwhelmed by the amount of information they have, according to a study conducted by Leger Marketing for SAS Canada. Seventy-eight percent of respondents in the survey said their staff would share information more effectively. The study also found that 21% of executives feel marketing and PR departments have the most need for business intelligence information, the top of any department. "Many executives view business intelligence as only a marketing tool," said Mario Ianniciello, director of eastern region, SAS Canada. "In fact, a tremendous amount of return on investment happens when finance and operations use business intelligence tools to analyze data and make more effective business decisions. Information is a money maker in this knowledge-based economy."

MONTREAL, CANADA: A majority of executives (59%) in Quebec are overwhelmed by the amount of information they have, according to a study conducted by Leger Marketing for SAS Canada. Seventy-eight percent of respondents in the survey said their staff would share information more effectively. The study also found that 21% of executives feel marketing and PR departments have the most need for business intelligence information, the top of any department. "Many executives view business intelligence as only a marketing tool," said Mario Ianniciello, director of eastern region, SAS Canada. "In fact, a tremendous amount of return on investment happens when finance and operations use business intelligence tools to analyze data and make more effective business decisions. Information is a money maker in this knowledge-based economy."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in