Wojcicki will provide senior media direction in developing successful and measurable programs for clients across the agency. He was most recently at his own shop, PRJack, and before that had stints at The Toronto Sun, Bechmark Porter Novelli and recognition Strategic Marketing. His former clients include Hewlett-Packard.
He also teaches the marketing PR component of the Communications and Advertising Accredited Professional (CAAP) program at the Institute of Communications Agencies, which represents the country's advertising agencies.
"Jack's expertise combined with his obvious love for our business, dedication to mentoring and sense of 'story' will prove to be a tremendous asset for our clients and, of course, for our team," said Beverley Hammond, president of Veritas.