Avectra taps Strategic as AOR

SILVER SPRING, MD: Avectra, a provider of on-demand membership management software, has selected Strategic Communications as its AOR. As part of an integrated campaign, Strategic will provide messaging and positioning counsel, along with media relations, product promotion, editorial and social media services. Strategic’s efforts will focus on increasing market awareness for Avectra’s netFORUM product line, its on-demand offerings designed for associations, not-for-profits and other member-based organizations.

SILVER SPRING, MD: Avectra, a provider of on-demand membership management software, has selected Strategic Communications as its AOR. As part of an integrated campaign, Strategic will provide messaging and positioning counsel, along with media relations, product promotion, editorial and social media services. Strategic’s efforts will focus on increasing market awareness for Avectra’s netFORUM product line, its on-demand offerings designed for associations, not-for-profits and other member-based organizations.

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