Selective Beauty names ABPR its AOR

NEW YORK: Selective Beauty, a US subsidiary of a French company that licenses and distributes niche luxury fragrances for brands like Agent Provocateur, By Terry, Van Cleef & Arpels, Ferragamo, Lalique, and Max Mara, has hired Alison Brod PR as its AOR. The agency will handle PR for the upcoming launches of its three new fragrance licenses, including Jimmy Choo, John Galliano, and Zac Posen.

NEW YORK: Selective Beauty, a US subsidiary of a French company that licenses and distributes niche luxury fragrances for brands like Agent Provocateur, By Terry, Van Cleef & Arpels, Ferragamo, Lalique, and Max Mara, has hired Alison Brod PR as its AOR. The agency will handle PR for the upcoming launches of its three new fragrance licenses, including Jimmy Choo, John Galliano, and Zac Posen.

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