What are some tips for creating a cover letter that attracts attention of a potential employer?

A good cover letter often determines whether or not you get that important first interview, so you need to explain clearly and concisely why you are the right person for the job.

A good cover letter often determines whether or not you get that important first interview, so you need to explain clearly and concisely why you are the right person for the job. It is very important to make sure you don't make any mistakes. Typos and misspellings, especially regarding an employer's name, will give the person reading your cover letter a negative impression of you. Making errors at this stage of the game tells the potential employer that you are not detail-oriented.

When writing your cover letter, you should also make sure that your font is easy to read. It is best to avoid using colors and fancy fonts.

Another tip is to create an original cover letter for each employer. Try to avoid using cliches like, "I have good communication skills," or, "I am a team player." You need to customize the letter and include specific examples to show how your qualifications match the job description. The cover letter is your sales pitch to the employer, so make sure your first impression is a good one.

Jane Waldman is director of recruitment at Kaplow.

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