Sandra Bernardo launches multicultural firm

IRVINE, CA: Sandra Bernardo launched Bernardo PR, which offers integrated multicultural PR services, on August 11, and introduced the firm's new office in Irvine, CA. Bernardo, who served as VP with Euro RSCG Worldwide PR from 2002 to 2007, has been working independently since May 2007. The firm offers strategic counsel, brand-building, and grassroots campaigns, focusing on multicultural PR. "Multicultural will be a big part of all of our work but it is not an isolated silo," Bernardo told PRWeek in an e-mail. "We assess all of our work for multiple opportunities whether it is supposed to be 'categorized' as general market or a multicultural project."

IRVINE, CA: Sandra Bernardo launched Bernardo PR, which offers integrated multicultural PR services, on August 11, and introduced the firm's new office in Irvine, CA. Bernardo, who served as VP with Euro RSCG Worldwide PR from 2002 to 2007, has been working independently since May 2007. The firm offers strategic counsel, brand-building, and grassroots campaigns, focusing on multicultural PR. "Multicultural will be a big part of all of our work but it is not an isolated silo," Bernardo told PRWeek in an e-mail. "We assess all of our work for multiple opportunities whether it is supposed to be 'categorized' as general market or a multicultural project."

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