Sprout launches FanKit service

SAN FRANCISCO: Sprout, a platform for creating, publishing and managing rich media Web content has launched FanKits, a service that allows consumers to create and share branded widgets within social media sites. The service targets entertainment companies that encourage their fans to use social media to share widgets. Sony Pictures Entertainment is using FanKits for its new comedy Nick & Norah's Infinite Playlist, allowing fans to create movie-themed widgets.

SAN FRANCISCO: Sprout, a platform for creating, publishing and managing rich media Web content has launched FanKits, a service that allows consumers to create and share branded widgets within social media sites. The service targets entertainment companies that encourage their fans to use social media to share widgets. Sony Pictures Entertainment is using FanKits for its new comedy Nick & Norah's Infinite Playlist, allowing fans to create movie-themed widgets.

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