Olympic sponsors frustrated over empty seats, limited spectators

Olympic TV viewers up, but not in the stadium; Facebook No. 1 social network; truckers get into branded marketing; and more.

Some Olympic sponsors have expressed frustration over the limited number of spectators who have been allowed into the Green, which is the main gathering point for most Olympic Games, according to the Wall Street Journal.

Chinese officials have turned away spectators because of security concerns and sponsors "have been pushing Olympic officials to remedy the situation, warning that it could result in sponsors being reluctant to pony up money again for the London Games," reports the WSJ.

Attendance at events has also been lower than expected but NBC is drawing 26% more viewers to its Olympic programming than it did for the Athens Olympics.

Meanwhile, a fake singing performance during the Games, coming on the heels of fake fireworks, is drawing criticism.

Also:

CNN will add domestic journalists in 10 cities, with reporters working out of borrowed space and delivering news through the Web and cell phones.

Facebook claimed its spot as the top global social network as more than half of its users are now outside North America.

A trucking corporation is underwriting a documentary film about truck drivers called "Drive and Deliver," the latest in the branded marketing trend.

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