The WB brand finds new home online

The WB is back, at least online, as Warner Bros. is reintroducing the brand, which gave way to The CW in 2006 and is known for shows such as Buffy the Vampire Slayer and Gilmore Girls, in a video-on-demand, interactive Web site.

The WB is back, at least online, as Warner Bros. is reintroducing the brand, which gave way to The CW in 2006 and is known for shows such as Buffy the Vampire Slayer and Gilmore Girls, in a video-on-demand, interactive Web site. TheWB.com will include the re-release of popular shows like Friends, Veronica Mars, The OC, Smallville, and Gilmore Girls, as well as the debut of original programming created or acquired specifically for TheWB.com.

An original Facebook application will also be introduced, allowing users to connect between the two sites. TheWB.com, which has been in beta since May, will go live on August 27, with Johnson & Johnson as the charter sponsor, and Comcast Cable, Fancast.com, and AOL as partners.

Also hot online:

NBC's Chuck has introduced online interactive graphic novels to complement the show, as the second season debuts on September 29.

To promote his upcoming movie, The Rocker, actor Rainn Wilson kidnapped his Office co-star Jenna Fischer, promising to keep her until the film, which comes out on August 20, grosses $18.1 million. Watch the drama unfold on Fischer's MySpace page or FreeJennaNow.com.

The Chemical Brothers are working on the video for their new song Midnight Madness, and fans can upload a short film or picture about a Chemical Brothers song, the best of which will be featured in the video.

John Mellencamp wants fans to spread the love. By posting audio or video for the song My Sweet Love on Facebook, MySpace, or YouTube, fans can enter to win prizes, including an autographed guitar.

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