Percy Savage has died at 81

WWD reports that Percy Savage, a PR executive after whom the Dior fragrance Eau Sauvage was named, died in London on Tuesday at the...

WWD reports that Percy Savage, a PR executive after whom the Dior fragrance Eau Sauvage was named, died in London on Tuesday at the age of 81. In Paris in the sixties, Savage served as head of PR at Lanvin. In the seventies, he helped set up Yves Saint Laurent's business in London, and, as his friend Winston Cuthbert tells WWD, he influenced the establishment of London Fashion Week.

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