Bloggers and entertainment reporters have been covering the debut of the show, with Dawson, creator Brent Friedman, and director Stan Rogow available for interviews. Buzz has been building about how "Web video has finally captured Hollywood's imagination" and how Gemini Division "will be a litmus test for whether old media can play successfully in Web video."
Gemini Division focuses on Dawson's character, Anna Diaz, who is a cop drawn into "a secret war between a race of artificial life forms known as SIMs and the covert agency charged with hunting them down," according to a press release.
Also hot online:
The star-studded book trailer for Brad Meltzer's The Book of Lies, which comes out September 2, is now available online. It includes appearances from Christopher Hitchens, Joss Whedon, A.J. Jacobs, Brian K. Vaughn, and Damon Lindelof.
Get inside Buy More, the faux-tech-store and employer of NBC's Chuck.
The new Star Trek movie introduced its MySpace page.
The online outreach for The CW's 90210, which debuts on September 2, includes a Facebook page and widgets.