PRWeek previously reported that the International Monetary Fund (IMF) had hired Hill & Knowlton to handle outreach in Asia and the Middle East for it, and that the group intended to hire a second firm shortly. It looks like that second agency is Euro RSCG, according to a Reuters report. AMO, a global network of strategic and financial communications consultancies, was hired as the second firm, responsible (for outreach in Africa and Latin America outreach, Reuters said.) for outreach in Africa, Latin America, and Europe.
More on this story to come.
IMF spokesman Masood Ahmed had told PRWeek reporter Ted McKenna that the Fund was looking to cut costs by outsourcing some of its PR work The one year contracts combined are expected to be worth between $1.5 million and $2 million.
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