The Times notes: "It was a success represented by record viewer totals of more than 200 million people, a surge in ad sales that guaranteed a profit of more than $100 million, and probably the best word of mouth about any Olympics coverage in a generation."
Online viewership, for NBC and Yahoo, soared and NBC reported record-breaking numbers this month.
Edo Interactive will step up the bid to reach millennials with the September 1 launch of Facecard.com, a prepaid credit card site that allows retailers to send "prewards," which are $2 and $3 gifts, to the demographic.
Top-ranked tennis player Rafael Nadal will introduce a new image - a more mature look - at the US Open as part of a larger strategy to market the Spanish athlete.
Anheuser-Busch continues to demonstrate its green messaging.
The newly acquired Daily Candy enterprise is "still a force to reckoned with," says the Los Angeles Times.