TiVo’s PR budget holds steady

Earlier this week, the AP reported that TiVo is cutting its marketing and subscriber acquisition costs to stay profitable after losing subscribers. A source close to...

Earlier this week, the AP reported that TiVo is cutting its marketing and subscriber acquisition costs to stay profitable after losing subscribers. A source close to TiVo, though, told PRWeek that the company, whose AOR is Ruder Finn, has not yet cut its PR budget.

“But [TiVo] is more cost conscious,” the source said. “We realize that throwing money at a big idea or event wouldn’t be realistic in this economy.”

For instance, TiVo plans to forgo its annual fall event that showcases an A-list celebrity, the source said. The company is moving forward with more conservative PR events geared at the holiday season, and product and partnership announcements.

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