Visible World taps G.S. Schwartz as AOR

NEW YORK: Visible World, a targeted advertising company, hired G.S. Schwartz & Co. as AOR, effective August 2008, after an RFP. The agency will oversee business-to-business PR, focusing on key trade publications, and building relationships with advertising agencies, media buyers, and cable companies. Sister company Digital Power and Light, a new media and marketing firm, will also be involved with the account.

NEW YORK: Visible World, a targeted advertising company, hired G.S. Schwartz & Co. as AOR, effective August 2008, after an RFP. The agency will oversee business-to-business PR, focusing on key trade publications, and building relationships with advertising agencies, media buyers, and cable companies. Sister company Digital Power and Light, a new media and marketing firm, will also be involved with the account.

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