The CW previously used PTC's criticisms of Gossip Girl("Mind-blowingly inappropriate") in an advertisement for the show's second season.
"They shocked viewers during the family hour by depicting high school children engaged in oral sex in their car," Tim Winter, president of the PTC, said in a statement. "The CW Network has made its intentions clear: ratings and target demographics are more important than business integrity. Therefore, we are encouraging advertisers who were duped not only to pull media buys from 90210, but from every CW Network show. And for those advertisers who knew about the scene and decided to sponsor it anyway, the public will soon know who they are."
Might there be a new CW ad campaign in the works: "92010 'shocked viewers' in its season premiere!"