WALTHAM, MA: Software company Novell is conducting a review for an agency to support its PR function in North America.
Ian Bruce, Novell's director of global PR, said the selected firm will primarily aid media relations for the company, which produces Linux, a rival to Microsoft's Windows operating platform.
Bruce said the review was part of its policy to reevaluate contractual relationships every two years. It expects to make a decision within the next four weeks.
Shift Communications, Novell's firm for the past two years, was invited to pitch, but declined.
“We decided to put our time into new opportunities rather than a re-pitch,” explained Todd Defren, principal at Shift.
Bruce declined to state the other firms pitching or budget size.