Bonin Bough, director of global social media, Pepsi

Bonin Bough, director of global social media at Pepsi, has over ten years experience in digital communications, ranging from digital strategic planning and project execution to leading and building global practices. Previously, he was EVP and director of Weber Shandwick's global interactive, social and emerging media practice, growing the global team from 60 - 100 people, including the roll-out of EU and Asia. Prior to joining WS, he spent eight years as a founding member and SVP at Ruder Finn Interactive.

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