Interview: Julia Allison

Julia Allison, columnist for Time Out New York, recently launched NonSociety, a Webcast spotlighting her life and those of two close friends. Earlier this year, Allison was featured on the cover of Wired. She is also planning to star in a reality show about NonSociety later this year. Allison talks to PRWeek about the tricky business of being a Web celebrity in the age of personality journalism.