Lake told the assembled crowd that the opportunity to work with Gibraltar, which already has a staff of 12, was too good to pass up. Small firms always argue that size means less in an Internet-connected world, but the move by Lake shows that even executives from the big agencies can find small agencies appealing for various reasons.
Incidentally, Jim’s Texas-based twin, Mike Lake – he and Jim look, act, and talk remarkably alike -- was also in attendance. In a conversation at the party, he offered high praise for the enthusiasm and team spirit of new Burson vice chairman Karen Hughes, who also is based out of Texas.
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