The Web site features its next generation Election Predictor, which uses the concept of proportional shift to generate seat predictions, and includes a mobile platform; latest news from each of the five parties' Web sites; and a blog. The blog is written by Meghan Warby, a public affairs consultant who is part of the H&K digital team in Toronto, and features such fun riffs as how the political leaders are (or are not) using Twitter.
“It is meant to be non-partisan, unlike some other PR firms that are blogging and taking a partisan approach to their political punditry,” explained Brendan Hodgson, VP, digital communications for Hill & Knowlton in Ottawa.
The H&K initiative was greeted online in postings with some cynicism, given H&K Canada president Michael Coates is volunteering for the Tories during the election, and other senior executives like Ken Boessenkool, senior VP and national practice director, public affairs, is close to Prime Minister Stephen Harper.
“We can't escape [those strong Conservative connections],” said Hodgson, “but our agency does have a multi-partisan environment.”
Plus, he said the goal of the site is about getting noticed among potential government clients, not to support a particular party.