NEW YORK: Gibbs & Soell will promote Luke Lambert, SVP and MD of the agency's New York office, to presidentof the firm, effective January 1, 2009. Lambert succeeds Cos Mallozzi who becomes chairman, while retaining his CEO title. Lambert will continue as MD until a successor is named. In addition, Mary Buhay was appointed to the newly created position of senior director of marketing. Buhay, who most recently was SVP of corporate communications at Medialink Worldwide, will work to raise awareness of the firm and its services.