SAN FRANCISCO: A majority of online audiences – both youths and adults - still share online content via an e-mail to a friend, according to a new survey by Forrester Consulting, commissioned by ShareThis. However, youths ages 13 to 17 were found to be more likely to use new tools like wikis and social networks to share content.
Overall, 69% of the more than 2,000 people surveyed relied on e-mail to share information; more specifically, 64% of adults do and 60% of youths do.
Tim Schigel, CEO of content-sharing network ShareThis, said the study confirmed what his team was seeing in focus groups: that for trusted information from accredited media, people prefer to copy and paste url's into an e-mail rather than share via a social network.
In addition, the survey found that more than 50% of youths use instant messaging, YouTube videos, and wikis to share content; 30% of them use notes on social networks; and 41 percent use text messages to share. Less than one-third of adults, though, said they learned about new content from these types of sources.