CHICAGO: The Illinois Bureau of Tourism (IBOT) launched a new Spanish-language Web site, DisfrutaIllinois.com, in an effort to reach more Hispanic consumers in the state, Chicago, and surrounding markets in other states.
The new site soft-launched in July, but the PR push picked up leading into September, which is a solid travel month for the state, said Jan Kostner, the IBOT's deputy director.
The IBOT is working with its Hispanic PR AOR, The San Jose Group, on media outreach to Hispanic papers and radio stations, trade titles, and travel and tourism outlets. The firm will focus on the introduction of the new site and how it is an extension of a previous effort that billed Illinois as a great place for a three-day getaway. The next phase of PR will include social networking, blogs, and online outreach.
The Web site focuses on families and engages visitors, helping them to plan trips around the state.
“We are using the families to give examples of things you can do throughout the state,” Kostner said. “Specifically... our wonderful state parks, water parks, or other attractions.”