"Metro Atlanta offers one of the largest gay, lesbian, and transgender markets in the country and the new site provides a decidedly gay take on the news and information that impacts their lives," Hennie told PRWeek, via e-mail. "There’s a niche here to be served with a site like Project Q Atlanta that offers the authority of traditional journalism but with a tone and sensibility that makes online information portals so attractive to today’s audience."
More information after the jump.
In addition to press releases and media outreach to general market and gay outlets, Hennie reached out to gay and lesbian community groups, nonprofit organizations, and influential figures. Upcoming PR plans include incorporating social networks like Twitter and Facebook into the mix.
Hennie did not work with a PR firm on the launch, though he did receive PR advice from friends in the industry, he said.