SAN FRANCISCO: The Family Violence Prevention Fund planned to launch a social media campaign today, September 19, in coordination with partner Macy's, to raise awareness about domestic violence. The group, which is working with Barkley for the effort, also hopes to increase funding for the nonprofit.
“It's a platform to get people involved and motivated,” said Rachael Smith Fals, SVP for the San Francisco-based nonprofit.
The multi-year campaign will encourage people to purchase $5 bracelets designed and sold by Macy's, visit www.giverespect.org to donate and find information about domestic violence, and send a “Respect” text message to friends and family.
The Kansas City, MO-based marketing firm was hired by the Family Violence Prevention Fund two years ago to help develop and implement the campaign, according to Mike Swenson, chief marketing officer for Barkley. It also helped to bring on Macy's and sponsors like Sugar Inc., Alpha Chi Omega, Blue Shield of California, and a number of mobile carriers.
Besides volunteering or working at a shelter, there are few opportunities for people to support domestic violence prevention, according to Smith Fals. The campaign is one way to express support and is the nonprofit's first social media campaign with a presence on Facebook, YouTube, Flickr, and Twitter. She declined to name the budget.
In addition, events are planned for this weekend at the Los Angeles Dodgers and San Francisco 49ers games', and Macy's will host rallies at 600 of its stores.
Users can donate via text – the dollar amount will be added to their monthly bill – or on the Web site, send pre-recorded celebrity voicemails to friends, and find resources and links about domestic violence.
Funding will go to the Family Violence Prevention Fund, which then gives money to local shelters and organizations. PR Solutions, a Washington-based agency based, is helping with local and regional media outreach.