The customer events, called “Wii for Women”, will feature gaming experts who will talk to women about games that can actually help their mind and body, and women can also try out titles like Wii Fit and Brain Age.
“We do skew a bit more female, and our target market is families, so this is a good fit for us,” Heather Seabrook, Best Buy communications specialist, told PRWeek. “It's something Best Buy has done in the US, and they've had great success with it.”
To help replicate that success in Canada, Best Buy has turned to its PR firm, National Public Relations, to reach out to technology bloggers and other online media, in addition to mainstream press.
Six Best Buy locations (two each in Calgary and Ontario, and one each in BC and Quebec) participated in Wii for Women, and depending on the event's success, Seabrook said it could expand to other locations.