The market craziness had us all at the edge of our seats last week. And while there were no market jarring Sunday surprises this week, consumers are still worried
, banks are still figuring out their next moves
, the government is trying to hatch a plan
, and comms folks on both the in-house and agency side are trying to make sense of it all. Gawker
takes a look at what the financial companies are saying and what they should be saying.
But Eric Starkman, president of Starkman & Associates, is clear: "Spin is not an effective strategy when dealing with a crisis."
"A financial communicator who truly has a seat at the table, his or her role today is to serve as a reality check and to say, 'Are we certain that the statement we’re going to issue today can definitely be true tomorrow?'" he added.