SEATTLE: Edelman hired Wayne Hickey as SVP and digital content strategist. Hickey will drive Edelman’s work with Microsoft’s Interactive Entertainment Business and play a role in the agency’s digital entertainment, rights, and technology practice. Hickey, who began September 15, will also serve as a senior counselor to clients. He most recently worked at Weber Shandwick, where he led a digital media and entertainment segment in the global tech practice. Jason Wellcome will now assume that role at WS.