McDonald's broadens Hispanic outreach with traveling 'Fiesta'

McDonald's is extending its Hispanic outreach with the Fiesta Tour, a traveling exhibit with Latin music artifacts. The tour will visit cities before and after the November 13 Latin Grammy Awards in Houston. "One of the things we know about our Hispanic customers is that music is one of their passion areas," said Cristina Alfaro, manager of US Communications for McDonald's.

by Kimberly Maul

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