WASHINGTON: The Centers for Medicare and Medicaid Services (CMS), a division of the US Department of Health and Human Services, awarded Porter Novelli (PN) a nearly $6 million contract to develop and implement an awareness campaign for the 2009 Medicare Open Enrollment season.
The contract began September 2 and runs through December 31, 2009 with a total budget of $5.87 million, said Jeff Nelligan, director of media affairs for CMS, by e-mail.
It is Porter Novelli's second win as part of the indefinite delivery, indefinite quantity (IDIQ) contract it was awarded in August 2006, said Ellen Field, EVP of health and social marketing for PN.
New York-based Porter Novelli is currently working on a cost study for low-income subsidy research – its first IDIQ win – that will be used as part of the 2009 campaign, Field said.
With its Washington office leading, the agency will build on an ongoing effort to encourage seniors and their caregivers to research the best insurance plan for each individual under Medicare Part D, which went into effect January 1, 2006.
It will feature two parts: a spring campaign that focuses on low income subsidies and a general campaign in the fall that will lead up to the open enrollment period in November and December, said Field.