Motivated Millennials provide hope

Mentoring, meaningful internships, and interaction with university students are all important approaches to preparing the next generation, but many industry leaders have reservations about the next generation of PR pros. Do the 20-somethings - or "Millennials" - now being hired have the ambition, motivation, and work ethic to advance the profession? Is this generation looking for more than a paycheck and vacation days?

by Michelle Olson and Brian McGee

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