Entertainment Roundtable 2008, part 2

Keith O'Brien moderated the Entertainment and Media Roundtable in Los Angeles, discussing the role of new media in reaching consumers directly, how the younger generation needs interaction in their entertainment, and how nothing in PR can stay a secret.

6 October 2008

Keith O'Brien moderated the Entertainment and Media Roundtable in Los Angeles, discussing the role of new media in reaching consumers directly, how the younger generation needs interaction in their entertainment, and how nothing in PR can stay a secret.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register

Already registered?

Up next:

Gavin has worked at Expedia for 11 years.

Expedia Group global comms head Sarah Gavin departs after more than a decade

Shell sold Deer Park this year. (Photo credit: Getty Images).

Hill+Knowlton to craft crisis comms plan for oil refinery Pemex Deer Park

Corn Kid: Wants fans to know he's alive and well.

‘I’m alive, healthy and happy’: Brand favorite the ‘Corn Kid’ quashes rumors of his death

(Image credit: Samsung/YouTube).

Samsung puts a spotlight on female Bolivian skateboarding crew

Sherman leaves the agency world for higher education. (Photo credit: Omnicom).

Omnicom Group EVP Peter Sherman to depart

Fingerpaint founder and CEO Ed Mitzen.

Fingerpaint buys med-comms shop Parsons

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Old San Juan in Puerto Rico. (Photo credit: Getty Images).

‘This is a setback, not a reset:’ How Discover Puerto Rico is responding to Hurricane Fiona

Brands should embrace TikTok

Brands should embrace TikTok

Lowdown: Tech drives the news cycle

Lowdown: Tech drives the news cycle