Several famous actors are slated to appear in the 10-episode series, including Jeff Goldblum, Justine Bateman, and Ed Begley Jr. The show even has its own gossip blog, Spazzy Sheraton's Gotcha Blog. CBS picked up the series to run it on TV.com.
While some worry a show like this – with clear product placement – will turn viewers off, the combination of comedy stars and interactive elements seems to keep fans coming back. Last week, Easy to Assemble was one of the top shows on TV.com.
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Fans of Mad Men can order customizable prints of illustrations based on the Emmy-winning AMC show.
Sweet Dee, a character in FX's It's Always Sunny in Philadelphia, posted several entries from her video diary on YouTube as PatheticGrrl43.
For his latest book, The Graveyard Book, author Neil Gaiman is reading one chapter a day while on tour and posting the videos online.