The team is hoping that Jianlian will connect with almost 650,000 Chinese Americans in the New York area and create a strong fan base. The Nets are currently carefully researching how to best reach this target demographic in a meaningful way.
Its Web site can now be viewed in simplified and traditional Chinese, with nearly 30% of its traffic originating in Southeast Asia, the Times reports.
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The McCain camp continues to try to bring down the Obama campaign's lead with attacks on his character.
Some Bibles are getting a new image to try to reach nontradional audiences.
The Star-Ledger, New Jersey's largest newspaper, will not change hands or go out of business after employees accepted buyouts and concessions.
