['07 rank – Not ranked]
The pharma industry is among the most beleaguered and scrutinized. As the largest pharma company in the world, Pfizer is likely to be part of any coverage concerning the sector. That underscores the need for a strong communications function, the purview of Sally Susman's since she joined the company in February. In her post, she oversees worldwide media relations, colleague communications, corporate branding and reputation, corporate advertising, Internet and intranet services, and communications research. Part of a global communications overhaul, Susman has already brought change to Pfizer's PR processes, as evidenced by its recent PR review and consolidation, something which stands to affect the more than 15 agencies with which it works. Prior to Pfizer, Susman was EVP for global communications at The Estée Lauder Companies, where for seven years she directed global communications strategy for the corporation and its 28 brands. She is also a commissioner on the New York City Commission on Women's Issues, a post to which she was appointed by Mayor Michael Bloomberg; a trustee of Connecticut College and the New School University; and is on the boards of Parsons School of Design and The National Partnership for Women and Families.