[‘07 rank - #5]
IBM might have produced a number of esteemed PR pros now leading communications at other blue-chip companies, but Jon Iwata is the one most likely to push the profession forward. Already powerful in his previous role as SVP of communications, Iwata was promoted to run marketing in July 2008, a rarity for a PR lifer at a Fortune 50. He is responsible for IBM's global marcomms function and co-leads its corporate citizenship organization, reporting to CEO and chairman Sam Palmisano. A fixture at IBM for more than 20 years - all in the communications function - Iwata is involved with the Arthur W. Page Society and the Seminar. One senior industry source called him "one of the smartest in the biz" and "the gold standard in CCOs."
Professional tree (mentoring)