['07 rank – Not ranked]
Throughout Super Size Me, the obesity epidemic, and other travails, McDonald's has kept to its core message. That continuity is due in no small part to Jack Daly's steady guidance of the communications function. Under Daly, McDonald's has recently avoided the gimmicky marketing of competitors that tout the caloric heft of their products, instead pushing the company's healthy alternatives while still offering the same traditional menu items. The company has also received several industry plaudits for the communications behind its charitable work through World Children's Day. Daly joined the company in 1992, after a stint as VP of public affairs at Taco Bell.
Professional tree (mentoring)