Charlotte Otto: Power List 2008

Global external relations officer, Procter & Gamble

Charlotte Otto: Power List 2008

[‘07 rank - #3]

Leading global PR for the consumer giant, Charlotte Otto's power is apparent. Because of the scope of P&G's products, she likely runs the largest in-house team in the industry. A P&G fixture for 30-plus years, she spent the first 13 on the ad side before switching to public affairs. This background is perhaps what gives Otto unique insight into not only how PR can work along other marketing disciplines, but also how it can lead. Given the current economy, P&G's marketing spend could see changes, especially with Mark Pritchard replacing Jim Stengel as global marketing officer. Having already made significant ad spend cuts, the downturn could allow PR to shine further. Otto is also involved with the Cincinnati community, as well as the Arthur W. Page Society.

Defining qualities

Thought leadership
Client/company profile
Public Service

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